20 Creative Digital Product Ideas for Every Mom – The Ultimate List
This guide reveals how moms can create and sell digital products from home with ease. You'll discover 20 inspiring ideas plus smart tips for marketing and standing out. Curious which idea fits you best? Keep reading!
As a stay-at-home mom, creating and selling digital products is a suitable and brilliant idea. In your own time, for example when the kids are asleep, you can create your own products and then market them. What’s especially practical is that there are no major production costs – the product remains digital – no printing, binding, or shipping required. These are truly great conditions for getting started. With no major expenses and also without much risk – perfect for beginners!
For me, the big question is always: which idea should I implement? Most of the time I have tons of ideas in my head and can hardly decide. For others, it might be exactly the opposite… no ideas come to mind at all. I want to solve that problem with the list of suggestions below. I hope there’s something suitable for you!
Before you dive into the many ideas, I have a few questions for you to consider to help find a digital product tailored to you.
Personal Questions
What hobbies and skills do you have?
What problems have others struggled with that you’ve already solved?
Are you frequently asked certain questions by different people?
What topic would you still be interested in even after a long time?
What target group would you like, and what products does this group need that might not yet exist on the market?
Which ideas require the least capital to get started?
Which product fits with your long-term goals?
Product Ideas
With these questions in mind, you can read through the following product suggestions and figure out a direction that suits you.
Printable Planners & Checklists
Create planners and checklists for families, such as household planners, meal planners, daily routines for children of various ages, or packing lists for family vacations. These templates can make everyday life easier for any family.
E-books or Mini Guides
Create e-books or guides on specific topics like your hobbies, education, or skills, and offer them for sale. These can also be family-oriented and cover topics like meal prepping for toddlers, craft ideas, activities for kids, or family organization.
Graphic Templates
Create templates on Canva for invitation cards (birthdays, weddings, anniversaries...), social media posts, presentations, flyers, or résumés. These templates can be used by other content creators, small businesses, or families.
Budget and Household Trackers
A spreadsheet to document income and expenses and for budgeting. In my opinion, this is a valuable product for families, especially if the parents don’t work full-time and need to manage the household income carefully.
Activity Ideas for Kids
Most parents run out of ideas for keeping kids entertained. In this case, a collection of good suggestions and templates would be a great addition to daily life. Every parent needs a quiet moment and is thankful when their child can play independently for a few minutes. Ideas could include crafts, coloring pages, or games.
Self-care or Journal Templates
Moms often come last in daily life – you probably know this. With this product, you can remind other moms to not forget themselves by using gratitude journals, affirmations, morning routines, and goal planners.
Mini Online Courses or Video Workshops
Share your knowledge from your studies or job through workshops or courses. Alternatively, you could document your everyday experiences to help others. Examples include Meal Prep Basics, Daily Organization, Potty Training, or Time Management.
Recipe E-book or Meal Planner
Compile a collection of recipes for families. Categories could include quick and healthy meals or vegetarian options. Other ideas could be based on children's age groups, like Baby-Led Weaning for infants or creative meals for toddlers.
Printable Affirmation Cards
Beautifully designed cards with motivational or empowering words are always useful. They can also be used as decorations.
Birthday/Party Packages
Birthday planning for kids can take a lot of time. Put together themed packages like Trucks, Princess, or Lion. Invitations can be sent digitally or printed. Decorations and labels can be printed at home. Game instructions can also be a huge help for parents.
Instagram Content Templates
Create visually appealing templates for reels, stories, or posts that other moms with a business can use – e.g., Mom Bosses or Network Marketing Moms. From experience, I know it takes a lot of time to make these, and having templates available is a huge relief.
Flashcards or Preschool Material
Design simple flashcards for letters, numbers, colors, or animals. Perfect for moms with young children who want to learn through play. Often, we want to teach our children as much as possible, and the right materials make it much easier.
Monthly Challenges (Self-care, Minimalism, Gratitude, etc.)
Offer 30-day challenges as beautifully designed PDFs for moms, families, or other target groups. There are plenty of topics to choose from: health, fitness, minimalism, self-care, gratitude, organization, and more.
Pregnancy or Baby Milestone Cards (Printables)
Create pretty cards with milestones like “Today I’m 3 months old” or “The first kick” – ideal for printing and photographing for a baby album. This way, parents can capture their child’s special moments.
Mini Photo Book Templates
Offer Canva or PDF templates for simple baby or family photo books that users can fill in and print themselves. Ideally with a text box for personal notes next to each photo. This saves moms time and gives them a creative, beautiful photo book full of memories.
DIY Decor Instructions as PDFs
Maybe you enjoy being creative and love doing your own DIY projects at home. You can easily put together instructions with photos and make them available for others to recreate. Examples could include decor, play equipment, or furniture.
Birthday Countdown Calendar for Kids
One of the biggest highlights of the year for any child – their birthday! A printable countdown calendar to check off – e.g., “10 days until my birthday!” – helps children better understand when their big day is coming. It also builds excitement!
Children’s Meditations via QR Cards
Record simple, calming guided meditations or sleep stories for kids – and link them with QR code cards that parents can print and scan. This way, parents don’t have to spend long searching for something suitable, and the kids can relax and recover with the music.
Self-Empowerment Kit for Moms
After having a baby, personal hobbies, goals, and activities often fall by the wayside. In this case, a mix of journal templates, reflection questions, affirmations, and goal planners could help other moms reconnect with themselves – with a focus on identity, self-confidence, and inner strength after the baby phase.
“Mama Memory Maker” – Digital Experience Box for Family Moments
Create a bundle of ideas and templates for special family moments – e.g., “Questions for Sunday Brunch,” “Mini Adventures for Rainy Days,” “Evening Gratitude Circle.” This experience box can be offered as a PDF or app-ready. With this product, families won’t run out of ideas and every moment can become something special.
Always Check the Competition
When making your decision, you should also consider the competition. On Amazon or Etsy, you can search for your product idea and see if something similar already exists, how many sales there are, and how good the reviews are. Products with very low prices are hard to beat.
On Pinterest Trends or Google Trends you can enter your keyword and see what comes up in connection with it.
On Answer The Public, you can find out what other web visitors are searching for and adjust your term accordingly.
If the competition for your product is too high, you can either choose another product or position yourself more specifically – for example, for a specific target audience.
Another option is to create a more attractive design or a better user experience.
This way, you can ensure that your effort and work are worthwhile when creating a digital product.
Creating Digital Products
How you create your product naturally depends on the type of product. Here are some suggestions:
Printables, planners, checklists: Canva
E-books, guides, worksheets: Canva, Microsoft Word, Google Docs
Budgeting, trackers, planners: Microsoft Excel, Google Sheets
Mini courses, tutorials: Canva Video Editor, Loom
Selling Digital Products
There are various options for selling your products:
Etsy – great for printables and other DIY products
Amazon KDP – ideal for e-books, no inventory required, huge reach
Your own website – advantageous for building your own brand, more effort required
Ablefy – platform for online courses and digital products
Marketing Your Products
It's also important to market your own products – they often won’t just be found on their own.
Here are some ideas on how to draw more attention to your products:
Instagram: Regularly create helpful content and link to your product
Build an email list & send newsletters: Exchange email addresses for a freebie, send tips, inspiration, and offers
Pinterest: Create pins for your topic and products
Facebook Groups: Actively participate in relevant Facebook groups by sharing helpful tips, ideas, and later also offers
Start small and grow over time. Stick with it, even if you don’t see success in the first week!
I hope you now have a good overview of how to create and market digital products and are ready to get started!
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