Why Black Friday is a Goldmine for Affiliate Marketing
Black Friday isn’t just about shopping — it’s a golden chance to utilise affiliate marketing while everyone else spends. With the right strategy, you can stand out, avoid common mistakes, and even turn this one-day event into long-term benefits. Want to know how to use this opportunity to grow your own online business?
AFFILIATE MARKETING
Every year, I circle Black Friday in my calendar. Maybe you do the same? I think about Christmas gifts, birthdays, or even things for our home. It’s exciting to plan for it, because I know I’ll save money. And I also know one thing: millions of people out there are doing exactly the same.
Now imagine this: instead of only spending money on Black Friday, you can also earn money. Yes, you can actually make money from all this shopping energy. That’s where affiliate marketing comes in.
Black Friday is not just a day of shopping. It’s a huge opportunity for you as an affiliate. Why? Let’s go deep.
Why Black Friday Works So Well for Affiliate Marketing
People are ready to spend. They’re in the mood. They want deals, and they want them fast. This mindset means:
They search for “best Black Friday deals on [product]” weeks before the date.
They are open to recommendations, reviews, and gift ideas.
They make decisions quicker, because they don’t want to miss out.
You can be the person who guides them. You’re not pushing random products. You’re helping them find the right deal at the right time.
And here’s the secret: when you help people during a moment they’re already ready to buy, you don’t need to “convince” them. You just show them the best path.
Fresh Tips to Stand Out as a Beginner
Many people will be promoting deals. So how do you stand out? Let’s look at some tips you probably haven’t heard before.
1. Start before Black Friday
Don’t wait until the day itself. People begin researching weeks earlier. You can:
Write a blog post about “Top 10 Black Friday Gifts for Moms Under $50.”
Pin Black Friday gift guides on Pinterest two or three weeks in advance.
Share a “What to Expect on Black Friday” checklist with your email list.
This way, your audience already knows and trusts you before the big day comes.
2. Niche down with your deals
Don’t try to promote everything. Focus on your niche. For example:
If you’re a mom blogger, create “Best Black Friday Deals for Busy Moms.”
If your readers love home decor, focus only on that.
If your audience is into kids’ activities, create a guide just for parents.
The more specific you are, the more people will feel like your content was made for them.
3. Create urgency in a helpful way
You don’t need to be pushy. Instead, show people how the deal really helps them. For example:
“This coffee machine is 40% off, which means you save $120. That’s enough for a week’s groceries.”
“This toy set will be sold out quickly — last year, it was gone by Friday evening.”
Urgency works better when it’s practical and personal.
4. Give bonus value
What if you add a little something extra? For example:
A printable “Gift Planner” if they shop through your link.
A short PDF with “How to Save Money This Christmas” tips.
A small thank-you email with more hidden deals.
This positions you as more than just a seller. You become a trusted helper.
Mistakes to Avoid
Black Friday is exciting, but it’s easy to make mistakes. Let’s keep it real.
Outdated links: Always check if your affiliate links work. Nothing is worse than sending someone to a dead page.
Focusing only on one platform: Don’t just use Instagram. Add Pinterest or your blog too. If one channel doesn’t perform, the other might.
Being too salesy: People sense it. Instead of saying, “Buy this now,” try, “This is what I recommend if you want to save time and money.”
Ignoring mobile: Most shopping happens on phones. Make sure your blog or guide looks good on small screens.
When you avoid these mistakes, you’ll instantly look more professional.
Think Long-Term
Here’s something many beginners miss: Black Friday is not just about that one day.
When you help someone find a deal this year, they’ll remember you next year. They might even come back to your blog in January when they need tips again.
Black Friday can be the start of a long-term relationship with your audience. It’s the perfect moment to build trust.
How to Use Social Media Smartly
Yes, everyone is on social media during Black Friday. But instead of shouting into the noise, think strategically.
Use Pinterest to post gift guides. Moms especially love searching there.
Share quick stories on Instagram about the deals you’ve found.
Go live on Facebook for 10 minutes, showing your top 3 deals.
On TikTok, make short, fun videos like “3 Black Friday Gifts Every Mom Needs.”
Tip: Plan your posts and schedule them. On Black Friday itself, you’ll be too busy to do everything manually.
Example: A Black Friday Strategy for Moms
Let’s say you’re a mom who loves sharing family tips. Here’s a simple Black Friday plan you could follow:
Write a blog post: “Best Black Friday Deals for Family Games Under $30.”
Create 3 Pinterest pins linking to that post.
Share the blog link in your Instagram stories with a “Swipe up to save.”
Send an email to your subscribers with your top 5 picks.
This is not overwhelming. And it could work.
Your Turn
Black Friday is not just about buying. It’s your chance to grow your business online. If you plan a little, focus on your niche, and help people in a genuine way, you could not only earn commissions — you could also grow trust and long-term readers.
So, are you ready to use this Black Friday as your starting point?
👉 Grab my freebie “Your Ultimate Guide to Affiliate Marketing Success”. Inside you’ll learn:
What affiliate marketing really is.
7 simple steps to start your affiliate business.
My favourite tools and hacks to save you time.
Bonus: an online business checklist.
Enter your email today and start building the business you dream of — one step at a time.
